EXPERIENCE

I am a marketing & business development professional. Throughout my career I have been working in multinational companies across different regions, having learned how to make brands grow internationally while being considerate of local cultural nuances.

Though I studied business management and enjoy data-driven strategic ways of working I am heavily interested in creative/artsy/visual projects - constantly striving for idealising and implementing out-of-the box (and cute looking) solutions.

I am a proud nerd - currently working at Meta as a Creative Strategist in São Paulo, supporting companies in achieving their goals while using the best creative solutions available to their strategies.

WORK EXPERIENCE HIGHIGHTS

2020 - PRESENT

CREATIVE STRATEGIST

SÃO PAULO, BRAZIL | May 2025 - Present

NEW YORK, USA | November 2022 - April 2025

Creative work has always been a passion of mine. The 6-years-long chapter in Milan was closed and I moved to NYC to work as a Creative Strategist! During the period in the United States I supported medium-to-large-sized companies focused on Services to grow their businesses by exploring creative opportunities using Meta products. In 2025 I moved back to Brazil (after having spent a decade living abroad) to be in charge of the entire Mid-Market Latin America region regarding scaling creative solutions.

Designed and launched the creative support program for Latin America's mid-market segment from scratch, achieving advertiser coverage well above the global average and personally reaching hundreds of unique business accounts across multiple countries.
Enabled multi-million dollar revenue through strategic creative consulting, covering the entire regional client portfolio with dozens of direct advisory large events.
Drove significant growth in product adoption and more than doubled collaborative ad investment year-over-year, proving the power of culturally relevant creative strategy at scale.
Pioneered business messaging creative solutions for Latin America in partnership with global leaders, positioning the region as a leader in conversational commerce adoption.
Bridged cultural, linguistic, and maturity gaps across multiple Latin American markets, building strong relationships with sales leadership and cross-functional teams to ensure creative solutions were locally relevant and globally scalable.

CLIENT SOLUTIONS MANAGER

MILAN, ITALY | May 2020 - October 2022

After having spent years working with E-commerce & Marketing, developing a huge thirst for innovation, I joined Meta. Up to now I have worked in two different areas, e-commerce and digital services, supporting big global clients in investing effectively on a diverse set of products and platforms to drive successfully their digital strategies.

Leveled up team's presentation & data analytical skills for C-level Business Overview meetings, supporting the signature of 4 double-digit million dollars annual investment deals throughout 2020-2022
Drove the adoption & testing of beta/new products & solutions
Led step-change relationship with global international clients, building bridges between clients’ local markets and their central teams
Partnered and collaborated with Creative & Marketing Science teams across different regions to evolve clients’ creative & measurement strategies
Joined the Creative Ambassadors team as Leader for DR Campaigns in Italy, delivering trainings and supporting Italian clients adopt creative best practices to drive better campaign performance

2014 - 2020

GLOBAL BRAND MANAGER

MILAN, ITALY | February 2019 - May 2020

Managing Starck Biotech Paris was one of the most satisfying experiences I have ever had. Being handed a niche-design product-oriented trademark, I had the privilege of working alongside one of the most important designers of all times to relaunch Phillippe Starck's licensed eyewear brand. While developing this small brand inside Luxottica's Luxury portfolio, I had the opportunity to explore different areas, navigating from budget planning, campaign briefing and creation to rollout on sales channels and business performance.

Drove business areas to invest on e-commerce channels. Developed and launched a dedicated online communication plan later on cascaded to offline stores
Developed brand strategy across geographic areas with local area managers, pushing a double-digit YoY growth in the first semester of implementation in North America
Launched a new product technology, made in titanium with a dedicated product campaign, rolled out as main brand campaign during 2020 and later on recognised as a winner of the IF Design Award 2021

E-COMMERCE GLOBAL MARKET EXPANSION MANAGER

MILAN, ITALY | February 2017 - January 2019

Working at Luxottica's headquarters and moving to Italy were big milestones on my career path. There, I got exposure to different cross-functional teams and connected to managers in subsidiaries worldwide, learning how to build strategies considering local markets specificities. I joined the Global E-Commerce team working in business development, aiming at finding new placements and opportunities around the globe.

Successfully delivered the double-digit growth digital expansion on the Southeast Asian & Chinese markets, evolving marketplaces and leading campaign executions

E-COMMERCE ANALYST

SÃO PAULO, BRAZIL | July 2016 - January 2017

My experience working as an E-Commerce analyst in Brazil for Ray-Ban provided me an extremely interesting and pleasant 360° digital retail overview as I got in touch with the entire business structure, from sales platform development, UX design, logistics, product assortment management and creation of performance and CRM campaigns.

Developed the first CRM Program for the Brazilian online B2C platform
Launched new unboxing experience, repurposing part of the waste generated by online transactions
Revamped UX navigation for +60% of assortment exposure

E-COMMERCE ANALYST

NEW YORK, USA | October 2015 - December 2015

During my time working in the Ray-Ban Business Development team I was given the opportunity to support the North American team during the peak 2015 Holiday Season. I worked directly with the local E-Commerce Director driving Black Friday initiatives and crafting the business plan for 2016.

Developed the business marketing communication plan of Ray-Ban Online Customization Platform, later on used as a global brand campaign during 2016

BUSINESS DEVELOPMENT INTERN/ANALYST

SÃO PAULO, BRAZIL | October 2014 - June 2016

Landing an internship to work with Ray-Ban was a dream come true, as it has always been my favorite brand driven by my (obsess)passion for sunglasses. This steep-learning curve period - extended to when I was offered a full-time contract - working directly with the Director of the Brazilian business unit made me develop my analytical skills as well as my enthusiasm for data-driven marketing strategies.

Built analysis reports that successfully supported B2B and B2C business plans
Executed direct-to-consumer brand activations in big events (up to 160K people)
Defined price strategy for online product customization through Conjoint Analysis

2014

2013 - 2014

BRAND STRATEGY INTERN

SÃO PAULO, BRAZIL | May 2014 - October 2014

My second internship was all about studying human behaviour worldwide and exchanging knowledge with other offices cross borders. I then exercised my writing and communication skills to develop trend reports which were later on used to support brand consultancy projects.

Led the international Themebank team, recognized by Global CEO for content excellence

MARKETING INTERN

SÃO PAULO, BRAZIL | December 2013 - May 2014

Following my biggest interest acquired during university classes I joined Procter & Gamble to support the Haircare Brand Manager with Pantene.

This was my first working experience and it was awesome to learn how a big company works: understanding the complexity behind a brand and its products' journeys from research, development, distribution, communication campaigns, go-to-market strategy to their consumption.

Successfully developed & managed Pantene Hair Care POS trade summer strategy

EDUCATION

2011 - 2015

BACHELOR IN BUSINESS ADMINISTRATION

SÃO PAULO, BRAZIL

After dropping out from an Industrial Design School, having attended to one semester, I decided to walk a more business-oriented path. I enrolled in Fundação Getulio Vargas and throughout the course I developed a big interested in the marketing department.

Joined AIESEC, a student organisation focused on driving social impact through international volunteering exchange programs. Took part on the Board of Directors as Chief of Marketing & PR, managing a team of 55 students, leading project campaigns that generated an increase of 60% of assignments for exchange programs
Joined the Graduation Committee as Communication & Brand Manager
Represented my class as the Spokesperson in Valedictory at Graduation Ceremony

2012 - 2013

CERTIFICATE IN ADVERTISING & MEDIA

SÃO PAULO, BRAZIL

My curiosity and desire to develop my creative side while studying business led me to join a course focused on prepping young talents to enter the advertising agencies market. There I learned how to craft and interprete campaign briefings and how to work with basic image editing programs.